Merch Design

woeandgrow is a wholesome vector design and merch shop selling enamel pins, patches and more inspired by video games, identity and cute things. I first created it in 2017, and continued to build my brand and grow my business over these 6 years, including running my first Kickstarter and selling at numerous in-person events. The goal was to create things that people can connect with and maybe help them through difficult times.

The Process

Mockups, Pantones, working with manus

Concept sketch

Social Media

The inspiration and designs, pins, patches, stickers, washi tapes, apparel

The Products

The inspiration and designs, pins, patches, stickers, washi tapes, apparel

After they were produced and shipped to me, I went through the long process of counting, quality checking, sorting and photographing them to share with my backers and on social media.

Once they passed my quality check, I photographed each pin design and each sticker design, placed the pins on backing cards, and edited the photos for use on my social media and shop, where I would sell any leftovers from after the campaign.

Product Photography & Marketing

In addition to the Kickstarter assets, I created a host of assets for social media assets for marketing the campaign across the woeadandgrow Instagram and Twitter.

I often style and photograph my pins in natural light and among nature or stationery befitting the woeandgrow branding. I aimed to accentuate the colors of each design and showcase their scale and shine.

Packaging & Shipping

Packaging elements, thank you card inserts, business cards, stamp

Alongside this, I updated and contacted backers, calculated shipping, and packed and shipped each order, ensuring accuracy and efficiency. I also tested and photographed my desktop wallpaper as well, which was included for free with all pin tiers.


Selling in-person & online, event photos


Zines, anthologies, collections, Splatoon Zine, Dear Daydreamers