Sneaker Design & Customization
For Pride Month, Converse and Nordstrom hosted a multi-day event at the Nordstrom NYC flagship store where customers could get a complimentary Pride-inspired custom from a local artist on any Converse sneaker purchase. I was hired as an artist for the event to create original Pride-inspired designs and customize sneakers with these designs for customers in around 20 minute sessions.
Prior to the event days, I worked with Converse's branding and design teams to design original custom Pride-inspired mockups for Converse shoes in line with their brand identity. They provided a mood board of their vision, including some of my existing original work as a guide. I then created my own mood board of ideas and from there we discussed and agreed on the direction.
From these prompts, I designed a variety of original mockups for different styles of sneakers. My goal was to ensure they were simple enough to be done quickly, but still felt complete and fit the form of the sneaker in a satisfying way. The final set included "Love is Love", "Pronoun Pride", "Pride Parade" and "Pride Waves" each with variations to showcase different Pride flag colors. I also included small elements like sparkles and heart patterns that could easier be added, varied or removed as the customer desired.
I also designed these mockups to be used in a Google Form "menu" that would help guide customers through the process, reduce potential confusion, and save time. A Converse brand ambassador would have this form available to the customers during the event on an iPad.
Converse also sent me two pairs of sneakers to test on that would be used as display models. I did the "Pride Waves" design on a black low top pair and "Pride Parade" on a white high top pair.